Introducing Spotlight Videos
The first pinned square that tells your story
Every craftsman is on a hero’s journey. We started Shapeshift to tell stories of these journeys, starting by helping founders become content creators.
We built the systems to help experts turn their knowledge into stories, and stories into followers. But this process is dependent on how much time and effort you have to create on a daily and weekly basis.
Today, we’re releasing Spotlight Videos. When creating our own content, we thought to ourselves, what is the most effective way to kickstart our community? What is the asset that will keep on giving? What will continue attracting an audience even after this algorithm changes?
Spotlight Videos is the first pinned square on your social media. It is a 60 second video of your journey: who you are, what brought you here to this chapter, and where are you going.
Your Spotlight video serves as a landing page for customers to learn who you are and what your company is about. The first time you meet a new customer, they will already know who you are, because they’ve seen your Spotlight Video. And existing customers, friends, and partners will be reminded of your vision, talking about your story in their inner circles.
This is the first step toward finding your tribe, and connecting with your community as a content creator. We will be releasing Spotlight Videos of some of our favorite cultural leaders on our Instagram @shapeshift.
Spotlight Videos will be rolled out in phases in 2025.